Advertising

Fabric flag signs

I decided to make some advertising signs that would be placed around the city or other cities. These needed to capture the spirit of Venice in a small space and needed to be bold and stand out as people will be looking at them whilst passing by, and won't have a long time to look especially if they are travelling by car.

I tried out various combinations of my logo, slogan, and additional chevron element to find the most effective and clear layout. I went for the dark green for the background as it has a high contrast with the white and will stand out from a distance.

I chose this design because it is clean and doesn't look cluttered, but brings across the nautical feel of the city and the slogan is bold and in a legible typeface that will really stand out from a distance. I made venice a thicker stroke to keep it the main focal point of the text in the design.

Side of shop flag sign


I created a small banner sign for the side of a shop or building, I kept this one very simple and placed my logo over a coloured image background. I think this still bring across the theme of my city and brings across the nautical, elegant, and relaxing atmosphere of Venice without the need for words. The bold contrast in colours will mean it really stands out from a distance.

Bus stop


I designed a sign for a bus stop based around my slogan. I also added my logo in the top corner to keep it linked in to my brand identity. I experimented with a couple of backgrounds to find the most effective that would show the feel of the city and also stand out from a distance.

I chose this design in the end because not only is the contrast between the green and white very strong so it really stands out, but having the image of the city brings across the atmosphere of the city within the design. I have also managed to bring my brand identity across by having a colour from my colour scheme laid over the image.