Friday, 13 March 2015

Map


Venice Maps Research

First I did some research into maps of venice to give me an idea of the shape and place names of the city. I looked at a variety of styles of map to help me decide the route I wanted to take, but in the end decided to stay with a very simple layout as the illustrated designs are a lot harder to understand which won't be as helpful for tourists, and they wouldn't suit the clean and simple style of the rest of my designs.



Development



First I sketched out the basic shape of the map.


I then created an overlay of lines to fill in the spaces and add a more interesting texture than just a block colour.




I placed the lines inside the outline using a clipping mask.


I changed the colour to a green from my colour scheme as I wanted it to be in keeping with my brand identity. The lines were a little too far apart with made the map have a messy and almost pixelated look to it, so I decided to try again with the lines closer together to get more detail.

Once I had made the lines smaller I also added a small outline to define the edges and get rid of any messy edges.

Finally I added in text for the names of the places. I chose to use one of my two main typefaces for continuity, but did it in black instead of white or green as I have used in my other designs because I wanted it to be really clear and legible.

I then added in my logo and a title which would allow the map to be displayed or made into a poster.

I think my map is effective because it is very clear and legible and would be easy for tourists to understand. The colour scheme and font are in keeping with my brand identity and the simple style fits in with my other designs.

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