Brochure

Front Cover

I decided to create a brochure as this is something that most tourists will look at either before or whilst visiting the city so is an integral part of the branding.

I experimented with the layout of the front cover first and tried my logo and slogan out with different image backgrounds. I wanted to use an image background for this because I think it helps capture the city better than anything else.

I chose this design in the end because it gives across a very classy and elegant feel which I think really represents the city. I managed to bring across my brand identity by clearly adding my logo in the corner and using one of my two main fonts for the title.

Map

For the first page I added in my map as this is something all tourists will look for in a guide, especially if they are travelling with it. I experimented with a couple of different arrangements of the title and a small chunk of text. I made the text in one of my two main fonts and a shade from my colour scheme to keep it cohesive with the rest of my designs.

I also added in an oversized page number to add a modern and quirky feel to the brochure. I think this layout is effective as the large amount of white space allows the map to really stand out off the page and be clear and easy to understand.

Travel

I decided to do a page on travel as this is another key thing tourists will need to know when visiting the city. I wanted to keep the pages of the brochure varied to hold the readers interest so I chose a green from my colour scheme as the background, and this worked really well with the white text as there is a bold contrast between the two. I used one of the fonts from my brand identity to keep it cohesive with my other designs. I chose quite a boxed in style that mirrors my website again to keep it coherent with my other designs and I think this also has a clean and elegant look to it which suits the city. I decided to add the chevron detail to the bottom to add a more nautical theme to the page and link to my other designs.

Carnival

Finally I decided to do a spread on one of Venice's biggest events - the carnival. 

Again I used the same font and colour scheme as used throughout for continuity. I wanted this to be a text based article style page so I laid it out in a column design. I boxed in part of the text to keep it cohesive with my other two pages but still made the overall layout very different to keep the booklet varied.

I also added in a small title within the image on the right side page as I did on my website which again keeps it cohesive with previous designs. 

Layout on mockups


Finally I placed it all on to mockups to get a feel for how it could look if it was produced for print. I think the overall booklet looks really effective because the fonts, colour schemes, and parts of each layout link to my brand identity and previous designs but they also are very varied and don't look like exact copies of what I have done before which keeps my designs diverse and interesting. Although the pages layouts and colours are varied, I think they still look cohesive and flow together as I stuck to the same font and sets of colours throughout along with the same clean and elegant style. I think it is all very clear and legible and will be easy for a tourist to understand, along with capturing the classy style of the city.